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dm opens 67th store in Italy: new store in Milan opens 2022
18 November 2022
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Feb. 24, 2022. dm, a drugstore chain, founded in Germany in 1973, kicks off 2022 with the opening of its 67th store in Italy, seventh store on Milan, thus boosting its presence in the Lombardy region. dm drogerie markt is now Europe’s largest retail chain for personal and home care products, operating in 14 countries with more than 3,800 stores, more than 66,000 employees and more than 12 billion euros in sales. Also present in the new Milan store is dm’s unique offering of beauty and wellness products, with more than 14,000 constantly evolving references, 655 brands, including 27 brands produced in-house, the result of research and innovation with excellent quality at absolutely competitive prices. Customers will find the best-loved brands, including Balea cosmetics, alverde-certified natural cosmetics, dmBio organic food, even for the little ones, and Mivolis supplement lines and medical devices. The group has always paid attention to environmental sustainability, especially through the continuous research of natural ingredients and more sustainable innovative solutions. It prefers organic and green innovations, the use of recycled raw materials and packaging, and the introduction of products with reduced climate and environmental impact. Not casually, the new dm store opened in Piazzale Loreto, one of the most accessible and strategic locations in Milan that, thanks to a redevelopment project, will be transformed into a green oasis. The store is located at Viale Monza 2, in the commercial part of the new Palazzo di Fuoco. The 335-square-meter store allows for a shopping experience that puts the person at the center of everything, providing many of the services typical of any store, including person-height shelves and a system to facilitate the hearing impaired. dm believes in democratic welfare: not for a few, but for all! dm in pillole dm drogerie markt, founded in Germany in 1973, is now Europe’s largest retail chain of personal and home care products, present in 13 countries with more than 3,800 stores, more than 66,000 employees and more than 12 billion euros in sales. After entering the Italian market in November 2017, dm‘s ambitious opening plan in Italy continues, with 67 stores in the territory to date.The brand’s philosophy is to offer a unique combination with a specialized offer for beauty and wellness, with an extremely reduced and competitive price, also thanks to the private brands that are as many as 27 including Balea, Mivolis and alverde. With the Pro Climate line, which has zero climate and environmental impact, the company wins the DNP (German Sustainability Award Design) in December 2021....
Kiabi launches 3 “shop in shop” corners with Coop
18 November 2022
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“I am very pleased to launch this partnership with COOP, it is a retail giant with whom we share several values, such as sustainability and consumer care. As COOP, we are committed to offering customers products with an excellent quality/price relationship and we want to be an ally for Italian families in protecting their purchasing power. With this partnership, consumers will in fact have the opportunity to find our garments, particularly those referring to baby and kids, in other physical stores. The launch of these first 3 corners will be a test, if successful, the model will be demultiplied in other COOP Hypermarkets.”commented Giuseppe De Gregorio, Commercial Director KIABI Italy. KIABI launched its new “shop in shop” model in collaboration with COOP from March 1 at Le Terrazze Shopping Mall in La Spezia, presenting its baby product offering to customers within a sales area of 63m2. This was followed on March 15 by the opening in Biella, at the Gli Orsi Shopping Mall, of 167m2 dedicated to baby and kids, and finally, on April 1 in Genoa at the Gli Aquiloni Shopping Mall, in a 130m2 display, the maternity, nursery and baby lines are on sale. The collaboration between the two brands is based on a franchise-inspired model; in choosing a partner, KIABI considered both the values common to COOP but also the brand image setup. The main goal of the French small-price fashion brand is to reach more and more Italians by offering them a quality shopping experience, starting with areas where there are no KIABI stores yet. Facilitating mothers and families in their shopping journey, recruiting new customers, implementing the baby, kids segments and pushing on brand awareness were important drivers in the realization of the project, which we find at the basis of the achievement of this launch. For COOP, the choice of a specialized operator such as KIABI is part of a precise strategy of relaunching segments of offerings such as clothing and specifically children’s clothing. The starting point is similar, that is, the combination of quality-convenience to which is added an unquestionable specialization and competence of this business partner. KIABI IN PILLS In 1978, in northern France, KIABI revolutionized fast fashion through the concept of fashion at small prices for the whole family, creating a wide and versatile offer designed for all budgets, styles, and morphologies.40 years later, the small French brand part of the AFM (Association Familiar Mulliez) group that also owns Decathlon, Auchan and Leroy Merlin, among others, is now an international group present in 19 countries, with more than 25 million customers and 1.7 billion euros in sales, reached in 2020....
Kiabi: Sweet November
18 November 2022
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KIABI dedicates the month to women in difficult and precarious situations with a social project in collaboration with Camilla Filippi and a special Good Friday solidarity with Doctors Without Borders KIABI has decided to dedicate the entire month of November to women in situations of hardship and precariousness. For the second consecutive year, the blackest Friday of the year at KIABI is dressed in the colors of solidarity, with the aim of supporting Doctors Without Borders for the SA.I.DA (Integrated Women’s Health) project.SA.I.DA is a medical care service dedicated to women in the capital’s neighborhoods with the highest indicators of social exclusion, economic hardship, housing occupations and where the presence of foreign communities is highest. The project on Rome was strongly supported by Camilla Filippi, an Italian actress and artist with a particular connection to the city, who immediately supported KIABI as a spokesperson for the strong charity message, collaborating closely with the French brand to create an online social campaign to spread information and raise awareness.Camilla made herself a representative of the many activities and actions that KIABI put on track, with a video on the brand’s IG profile @kiabi_italiaofficial. “Attention to women should obviously not only be in November, but all year round, starting with the small daily choices that can be: Do not turn your head when a woman is assaulted anywhere. Choose different language to describe a woman, both by men and women because words can be blades. Teaming up among women without thinking that men can do it and we can’t, because it is up to us. These are just examples to understand that we can also be, carriers of the change we want to see in the world to get to the point where talking about women will no longer be a theme, but the real theme that will endure will be human beings, all of them.”Camilla Filippi MSF’s all-female team provides guidance, assistance and follow-up for pregnancy and maternity protection, screening for cervical cancer prevention, gender-based violence, including sexual violence in specific situations, such as in victims of sex trafficking and female genital mutilation. KIABI decided on Friday, November 26, for every receipt emitted in store and on kiabi.it, to donate €1 to the medical humanitarian organization. In addition, throughout the month, the customer had the opportunity to leave, during his or her passage through the checkout, a free offer that will help support MSF’s project. It is a revolutionary initiative as Black Friday, with its American origins, has always been in everyone’s imagination a propensity for consumption, traffic congestion and the start of the pre-Christmas shopping wave. For the second year, KIABI wants to load it with an added value that transcends mere commercial dynamics, namely that of bringing noble help for an important solidarity project. Shopping can turn into an act of solidarity that shines a spotlight on women experiencing hardship. For equal rights, equality and freedom everyone must do their part to be the change they want to see in the world....
KIABI ITALIA LAUNCHES 4 CORNERS “NEW LIFE”
18 November 2022
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For a virtuous model of second hand proofing a circular economy! After the success of the two “second hand” corners launched in 2021 in stores in Reggio Emilia and Rescaldina, KIABI, the leading French brand of fast fashion at small prices for all families, multiplies the model with 4 new corners: Giussano, Livorno, Padua and Vicenza are the protagonists. In the last few years, the second-hand philosophy has become a veritable cult, practiced and hailed by an increasingly large and ethically responsible community. KIABI corners are created within the sales area of the stores, 100% dedicated to used clothing, where customers can find unmissable occasions from different brands, carefully selected and constantly renewed to allow them to keep up with trends while equally respecting the environment and avoiding waste; all strictly always at small prices, in keeping with the DNA of the brand that has been a pioneer since 1978 in the democratization of fashion. “Our aim is to help reducing the environmental impact of our supply chain by establishing New Life corners and launching the culture of reusing clothing in our stores; in Italy this is a new innovation and we want to be the first in the sector. It has been stimulating to implement this project and adapt the international format of the corners to Italian stores; where we don’t have to extend it to all physical stores, in the next few years we plan to reach the web as well where the second hand culture is now widespread. Recycling and reusing garments are indispensable for the good of our planet,” says Andrea Rollino, regional leader of the Commerce Department. The data show clearly, in the past three years, the second-hand market has grown 21 times more than the traditional retail market, and this is also evidenced by the data recorded by KIABI regarding the two “New Life” corners opened in two stores last year: The number of items per second-hand receipt is 2.2 in Italy vs average of 1.9 (average of countries where second-hand corners are present). The % of hybrid receipts (= receipts containing both first and second-hand items) is 2.7% in Italy vs. average of 2.4% (average of countries where second-hand corners are present). This rate of 2.7% exceeds the goal that was set by the brand by 23 pts. We talk about circular economy and fashion, even for the process where we consider not only the percentage of sales, but also the materials used and the entire production involving the “pre-loved” garment avoiding disposal and contributing to the reduction of pollution. The model will soon be implemented with another important step: the “KIABI Bag.” It consists of giving the customer, who has been decluttering his or her closet, the opportunity to pick up in the New Life corner a specific BAG (which can contain from 10 to 20 garments in good condition, of any brand) fill it up and deposit it in an affiliated pickup point. Once the BAG has been received and its contents verified, the customer receives a €5 discount voucher valid on a €25 spend on first-hand items. The “second hand” service already exists in France, Spain and Portugal, and KIABI Bag will soon be launched in the two Iberian countries. For ethical fashion in step with the times. KIABI IN PILLS In 1978, in the north of France, KIABI revolutionized fast fashion through the concept of fashion at small prices for the whole family, creating a wide and versatile offer designed for all budgets, styles, and morphologies. 40 years later, the small French brand part of the AFM (Association Familiar Mulliez) group, which also owns Decathlon, Auchan and Leroy Merlin, among others, is now an international group present in 19 countries, with more than 25 million customers and 1.99 billion euros in sales achieved by 2021....
Maison Roèl: the 1990s heritage collection
16 November 2022
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Maison Roèl is the beachwear brand born from the resourcefulness and creativity of Eleonora Rocchini. The talented Florentine influencer with a community of almost 1 million followers on IG, together with her team, continues to take her first steps into the world of entrepreneurship after the success of her first beachwear line and launches her second collection of swimwear and beach accessories, with the aim of enhancing women’s independence and female empowerment totally made in Italy. Maison Roèl is still dressing all women who want to feel beautiful, free and sensual no matter what size they wear. The new SS2022 “The 90’s heritage” collection is designed to evoke seduction and sophistication, dusting off prints and fabrics from the golden years but revised with a modern perspective. With the brand’s monogram fabric, costumes, crop tops as well as skirts and mini-dresses have been made that are perfect from morning to evening on summer days. The heritage line blends in a perfect way with the new models created by the brand for this season; from the crochet top perfect for all shapes, or the mini-triangle with lacing on the hips, but also the one-shoulder suits with precious details and finally the high-waisted slip with a sash, all proposed in the most trendy color variants: brown, lilac, pink, orange but also bi-color and the animal patterns that can never be missed. To make designs that enhance the female body without constricting it, high quality is a value. Special attention is also paid to sustainability, including in the collection some highlights in ECONYL, a synthetic fiber patented in Italy. It is a nylon thread regenerated from pre- and post-consumer waste materials, including fishing nets, carpet fluff, rigid tulle, platica bottles recovered from the ocean, etc., which have now reached the end of their life cycle. In particular, plastic materials left on the bottom of the oceans are one of the main causes of pollution on our planet, while abandoned fishing nets not only contaminate the environment but also cause thousands of casualties among various animal species that become entangled. Instead of being disposed of in landfills, they are recovered and, through complex physical-chemical breakdown processes, regenerated in the form of fabric. This is characterized by a softness reminiscent of the natural softness of sea sponges, with a three-dimensional effect. Garments made with it are apt to be long-lasting, enveloping shapes to perfection. Patterns are available online in regular and curvy sizes up to size XL, and the products are 100% ‘Made in Italy,’ crafted with care and skill by the expert hands of our local seamstresses and artisans. A Maison Roel bikini is a gesture of love for the sea and oneself....
MATCH IT NOW 2022
16 November 2022
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Sept. 17-25 EMERGENCY DONATIONS FOR ADMO Coinciding with World Bone Marrow Donor Day, Sept. 17-25, ADMO, the Bone Marrow Donor Association, is back in the main Italian squares with its Match It Now campaign, with the aim of inviting young people between 18 and 35 years of age to register with the Italian Bone Marrow Donor Registry (IBMDR), through a blood draw or the collection of a saliva sample. Since 1990, the Onlus has been acting with the main purpose of informing the Italian population about the possibility of fighting, through bone marrow donation and transplantation, leukemia, lymphoma, myeloma and other blood diseases. Unfortunately, bone marrow compatibility within one’s family is a very rare variable, and in case of disease it is almost always necessary to go to the donor registry, among which only 1 in 100,000 may be “the right kind.” This year’s campaign has taken on a strategic role: because of the health emergency due to COVID-19, there has been a drastic decline in the number of new donor registry enrollments, while unfortunately, sick people are increasing, a trend that is not sustainable in the long run. The Match in Now 2022 goal is to reach 1,000 new typos. Outreach and recruitment activities continued beyond Sept. 25, reminding us that every day, with a small gesture, a life can be saved. Huge medical advances have been made that make donation a completely safe and not at all invasive process. It should be remembered that bone marrow is not spinal cord. Typing should become part of the education of younger people as it can only be done from 18 to 35 years of age, in people at least 50 kg in weight and in good health. The actual donation of bone marrow and hematopoietic stem cells is characterized as a safe procedure that can change one’s life for the better, as well as save one’s life. Recall that there are many celebrities in the entertainment world who have been involved with bone marrow donation or transplantation: from Violante Guidotti Bentivoglio, Beppe Sala to Alessandro Baricco to name a few of the best known, and that many celebrities have been fighting for awareness for years: from Cindy Crawford to Rihanna, Jennifer Lopez to Hugh Jackman. All it takes is a small blood or saliva sample to enter the registry and make yourself available, if a match is found, to donate stem cells to a patient with leukemia or other blood disease. A selfless gesture of great human value. Per maggiori informazioni: www.admo.it To register: admo.com/enroll/ BECOME #THEGOODTIPSOON IT’S LATE!...
Urban Hiking: Gianni Lupo presents the new FW 2022/2023 collection
16 November 2022
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GIANNI LUPO‘s fall/winter 2022 – 2023 men’s collection revolves around the concept of practicality and comfort using the latest technical fabrics without abandoning style, proposing urban hiking as the central theme. Trendy garments such as down jackets made of technical fabrics, quilted shackets, oversized volumes and layered combinations are the stars. The collection is joined by tailored suits with modern volumes paired with sweaters in precious yarns such as cashmere, knitwear in bright colors and flowing printed shirts in perfect boho evolution style. Denim, an essential in every GL collection, which has made it unique over the years, is enriched with handcrafted treated styles, embellished with hand darning and pockets in masculine fabrics, such as check and various patchwork, all offered in different fits to dress every man. The color palette ranges from burnt tones such as cinnamon and marsala, with bright white highlights for cable-knit sweaters, to bright colors reminiscent of the hiking world. In his collections GIANNI LUPO interprets a perfect balance between monochromatic character and fascinating patterns to dress a contemporary man who always clothes in line with current trends. Double Label: capsule collection FW 2023 Double Label capsule collection of the GIANNI LUPO brand was created with the aim of dressing the man who prefers a basic-chic but sophisticated look. Oversized volumes, cropped pants with pinches, monochromatic suits in both fleece and knit as FW trends dictate emerge in the collection. The color palette focuses on neutral colors to enhance the quality and naturalness of the fabrics but there is no shortage of color block details in shades of orange and forest green....
MAIZENA luxury bag
16 November 2022
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New Collection FW 22-23 For this fall-winter MAIZENA, a Veneto-based brand of handcrafted leather accessories, offers four new options of its ‘Yuma’ it-bag. The new items are made of brushed calfskin, croc-printed, in next season’s must-have shades: from the must-have black, to the elegant petrol green, to the classic but never mundane ivory, to the chocolate color, the absolute trend of the season. The new crocodile print makes MAIZENA‘s it-bag the ideal companion to be paired easily with all the different occasions of the day: to complete the office outfit, for a metropolitan shopping trip or a gala evening. The Yuma Bag is characterized by its versatility. It is a bag that looks chic but at the same time comfortable, capacious and wearable in three different ways: hand, shoulder or cross-body. Already available in 12 shades of color, it is the must-have accessory for those who seek no compromise when it comes to quality and style. What makes it truly unique is the craftsmanship of its fine leathers, and each new version is the result of meticulous product research, from the choice of materials and prints to matching certain colors and finishes to the punchy character of the details. The theme of sustainability is the central focus of the brand. All MAIZENA bags are produced exclusively in Italy thanks to a short production chain: the raw material and all accessories are sourced close to the production departments. The brand’s flagship tannery uses self-generated renewable energy for 20 percent of its energy needs and uses an optimized fence system in order to considerably reduce water consumption during leather processing. No solvents are used during the tanning process, but vegetable and enzymatic water-based solutions without chemical components. The packaging of all products consists only of recycled and FSC-certified paper. Thus continues the project of the brand’s two young founders-Viola Slaviero and Gianluca Agostini-who decided to include new colors and patterns by enhancing their strengths, namely technique, creativity, and attention to detail for a unique, ethically correct and exclusive product. Available at www.maizenaitalia.com from October 2022...
Asmana inaugurates the Salinarium
15 November 2022
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With the reopening of the Turkish baths, which had been closed at the beginning of the pandemic as mandated by anti-Covid regulations, the more than 12,000 square meters of Asmana Wellness World, Italy’s largest day SPA, are now fully accessible, with the addition of a new feature: the Salinarium. Greeted by a temperature of 32°C and high humidity (80 percent), customers will have the feeling of finding themselves at the seashore, as when on humid days the salty wind clears the airways. In the Salinarium you can enjoy Halotherapy, or salt therapy: a treatment practiced naturally on beaches or in salt caves. The salt mist found in the Salinarium is also pleasantly scented for complete aromatherapeutic relax. The benefits of Halotherapy include benefits for: The respiratory system: saline air has antibacterial and anti-inflammatory action of the entire respiratory tract. Ideal for purifying from smog, smoke and pollutants inhaled daily.The skin: salt’s ability to absorb atmospheric moisture brings draining effects, thus relieving fatigue, increasing circulation and strengthening the immune system.The nervous system: salt and its natural ability to balance the body’s positive charge promote a positive, light mental state and restore vitality and energy. In Asmana, salt is the star of a true wellness journey. After a purifying session in the Salinarium and accustoming the body to the high humidity, the Salt Path moves to the Purifying Bath, the steam room where the Scrub Ceremony takes place. As steam envelops guests, the scrub with Mediterranean salt and natural essences purifies the skin and eliminates dead cells, restoring elasticity and tone. The recipe for the scrubs, prepared daily exclusively with natural elements by the Masters of Ceremony, varies cyclically in order to meet the specific needs of the skin as the seasons change. After purifying skin and body, you continue your journey inside the Salt Room, where the walls covered in pink Himalayan salt make it the ideal place to fall asleep wrapped in your bathrobe. This resting phase is essential to recover energy after the session in the steam room. The journey concludes with the Salt Pool, where the client can let the warm waters lull him or her. The salt dissolved in the water of this Tub allows for a gentle and natural scrub, ideal even for those with very sensitive skin. If combined then with a hydromassage session, the benefits double, thus improving circulation, toning tissues and relaxing muscle tension....
ADMO meets Pope Francis
15 November 2022
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On Wednesday, September 21, on the occasion of the ADMO -Match It Now- Campaign to bring young people closer to donation, the association was granted an audience with Pope Francis. ADMO launched the MATCH IT NOW Campaign on Sept. 17, which will end on Oct. 10, to recruit new donors between the ages of 18 and 35 who voluntarily undergo a blood or saliva draw to be typed and thus entered into the donor registry to assess possible genetic compatibility with those who need a marrow transplant. “Donating marrow is a life-saving therapy, in the face of which one cannot hesitate. Kids more than anyone understand the magnitude of this gesture.” Comments Rita Malavolta, who precisely during this awareness period, as ADMO president, attended on September 21 in before the Pope together with the family of a boy who did not make it, demonstrating how important donation is to increase the hope of being able to save the life of a sick person. Leukemias, lymphomas, myelomas, and blood neoplasms are some of the diseases that bone marrow donation and transplantation can fight and defeat. The Pope was immensely close to the families, welcoming everyone with the warmth and love that only a long-lost friend can show. Francis invited the association to go forward in its mission, even in dark and difficult times, giving them the strength to face the future. He did not miss a promise of prayer for all those who are waiting for transplants, so that they may find a genetic brother, and for all the donors who with great hearts have lent themselves to give new life to those in need. The Pope’s message was a rebirth for Admo, conjuring up the beauty of giving. WHO IS ADMO? ADMO, a bone marrow donor association, which fights against leukemia and blood diseases. The main purpose of the association is to try to “type” through a simple blood test or saliva sample possible donors, who will then be entered into a database and if compatible, called back to join the donation. www.admo.it...
