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Studio Fanfani Pr changes the way of communicating with the Covid19 emergency
11 May 2020
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In such a particular period Studio Fanfani PR has guaranteed to all clients an absolute continuity of service making itself available on all fronts. The Italians proved to be more informed than ever compared to the same periods of previous years and it was an excellent moment to encourage the dissemination of information. With the COVID19 emergency, the press office that manages the 360 degree communication of different brands in the world of fashion, lifestyle, beauty, design, wellness and charity consolidated its notoriety, establishing itself once again as a forerunner in the world of communication, offering publishers a new format for events and press days. The possibility of managing online press days is currently being evaluated. The presentations will be accessible by invitation on dedicated platforms to avoid the presence and contact of people. It will also be possible to include managers or owners of the brands involved who, in connection, will make themselves available for interviews and in-depth questions. “We are proud of this new way of communicating, which gives us the opportunity to continue to work for iconic brands and keep the focus on young and innovative brands, all destined to enter the history of the finest Made in Italy products,” says Elisabetta Fanfani, founder of the agency. Given the enormous impact of Instagram during this quarantine and the various live coverage of VIPs and magazines that have involved so many users, Studio Fanfani Pr decided to involve, for events and new product launches, the accounts of the magazines with the most media coverage. The various publishers are currently evaluating the social media quotation to proceed with presentations and product launches in digital format, with direct Instagram specifications and live interventions on the subject. This will allow not only experts in the field to keep themselves constantly updated but will also allow ordinary users to discover new products soon available on the market! An innovative proposal that brings brands closer and closer to the end customer....
The saline path and its many benefits: Asmana inaugurates the Salinarium!
9 April 2020
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Asmana Wellness World, the largest day SPA in Italy, includes a new environment in its wide range of experiences: the Salinarium. Among mosaics of coloured tiles, a thick fog envelops the guests. It is a vaporization of salt water perfumed with citrus fruits. With a full immersion of 15-20 minutes you get the same benefits of a walk by the sea! Your stay is pleasant given the temperature of 32°C and the high humidity (80%) which makes it suitable for everyone. In the Salinarium you can benefit from “halotherapy” (or salt therapy) which consists of the absorption of salt particles. Salt represents an important element in Asmana as it is healthy for the respiratory tract thanks to its antiseptic and antibacterial action. It is therefore ideal to give relief from seasonal illnesses and purify the respiratory tract from impurities deriving from pollution and smoke. Halotherapy also has beneficial effects on blood circulation, facilitating proper blood flow in the body and preventing premature ageing thanks to its antioxidant and alkaline effect. Inside Asmana it is possible to make a real path in the center of which we find salt. A few steps from the Salinarium, staying inside the Hammam we find the Purifying Bath. Here the Scrub Ceremony takes place. The steam envelops the guests while the scrub with Mediterranean salt and natural essences purifies the skin, eliminates dead cells and restores elasticity and tone. The scrubs are elaborated exclusively for Asmana by its Masters of Ceremony and are prepared fresh every day exclusively with natural elements. Once the skin and body have been purified of toxins, it is recommended to take a moment of rest. The customer can then continue the journey in the Salt Room which, thanks to its walls covered with Himalayan pink salt, is the ideal place to treat yourself to a moment of magical relaxation! The route ends with the Salt Tub, where the salt water purifies the skin while the customer relaxes in a warm whirlpool. The tub is open all year round even at night thanks to its salt water heated to the temperature of the sea in the tropics....
Kiabi, the new 100% eco-sustainable collection comes
8 April 2020
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In 2017, KIABI undertook a five-year development plan on various fronts with the aim of establishing itself also as a social and sustainable enterprise, promoting actions to reduce the environmental footprint of facilities, transport and products. In 2019 KIABI signed an agreement with BCI*(Better Cotton Initiative) to promote the sustainable cotton dimension and thus multiplied the volume of eco-designed products by 8 compared to 2018. Within the next 4 years the sustainable offer will represent 70% of the collections. The noble goal is to reach 100% by 2030 and replace all standard cotton with more sustainable cotton. For KIABI, exploring the infinite possibilities offered by sustainable fashion has become a business concept, a challenge, an opportunity to overcome its achievements season after season. Thus, for the 100% ECO-SUSTAINABLE collection the French giant will not use chemicals and will reduce the use of water for cotton processing, thus protecting the environment and health. For the 2020 collections, 100% of men’s and women’s jeans will be laser washed: 1 jeans = 10 litres of water saved The brand is also working to reduce its carbon footprint through, among other things, delivery optimization. This will represent emissions savings of – 10,000 km per day and -1.2 world tours per week. All the garments in this collection are 100% organic cotton, made with fibres from organic farming, minimising the impact on the environment. This cotton is grown without GMO seeds and with natural compounds that replace chemical fertilizers and pesticides. Pastel colours, writings and prints reminiscent of a positive mood, fun and carefree holidays, tie and dye t-shirts and coordinated mom and girl looks will be the protagonists of the new ECO KIABI collection. All items will be available in stores and online, at a starting price of 4 euros, from April 24th to May 14th. Not to be missed for “green” fanatics. www.kiabi.it KIABI IN PILLS: Created in 1978 in the north of France, KIABI revolutionized ready-to-wear by launching a fashion concept at small prices for the whole family, which until then had never been seen before. Relying on a network of over 509 stores worldwide, KIABI has a turnover of 2 billion euros (2019). Simple symbol, universal and happy to live, KIABI fashion offers collections designed in France by a team of 56 in-house designers. No. 1 French ready-to-wear, KIABI has more than 10,000 Kiabers of 60 nationalities....
